Shopping Advice re: stores that price match

I just thought I would add this observation as we enter the frenetic shopping time of the year. For several years now I’ve noticed that stores that price match are over priced.

For example, I went to Best Buy last week to buy a smart cover for my iPad Mini. I went to Best Buy because it was more convenient than going to Apple. Anyway, the cover is $45 at the Apple Store and they were charging $49.95 at Best Buy. Best Buy has a price guarantee so I was able to get them to confirm the price difference and sell the cover to me for $45.

However, the point is that they were over charging by 11% on the item.

I find this a typical scenario at such stores. They bring in customers with a promise to beat any other retailer, thus setting up an expectation that they are cheaper than other retailers. I presume they figure that most customers won’t price check and will just pay the higher prices. But it’s interesting that I have noticed that stores that offer price matching are usually more expensive.

A word of warning: if you’re shopping at these stores, do you homework first.

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